CASE STUDIES: FASHION
Zimmermann
MANAGEMENT
We were brought on board by the team at OBO Paris to produce a fashion shoot for Zimmermann’s Resortwear Ready-to-Wear 2025 collection. Styled as a runway show, with back-of-house photo and video, the show featured 10 models and 50 looks.
DESIGN DEVELOPMENT
Led by fashion director Leila Chouaib, art director Brahim Mouffok, and production executive Grégoire Grojean, OBO developed Zimmermann’s concept into a design featuring low platforms edged with a neon look, reflected in a polish concrete floor.
PRODUCTION
We identified a location that achieved the creative and logistical objectives, including runway, BOH photo and video, and collection prep. Media capture included 5 video cameras and 3 stills cameras.
INTEGRATION
Lighting and dressing a large space for multiple objectives was a significant operation, with over 100 crew, talent, and models over 3 days.
