CASE STUDIES: FASHION
Zimmermann Resortwear Ready-to-Wear 2025
MANAGEMENT
We partnered with OBO Paris to produce a high-impact runway fashion shoot for Zimmermann’s Resortwear Ready-to-Wear 2025 collection. Styled as a full runway presentation, the production featured 10 professional models showcasing 50 resortwear looks, captured through comprehensive runway and back-of-house photo and video coverage to maximize campaign assets.
DESIGN DEVELOPMENT
Under the creative leadership of fashion director Leila Chouaib, art director Brahim Mouffok, and production executive Grégoire Grojean, OBO Paris transformed Zimmermann’s vision into a striking runway design. The show featured low platforms with a sleek neon-edged aesthetic, beautifully reflected in the polished concrete flooring to create a dynamic, high-fashion presentation environment.
PRODUCTION
Our team identified and secured a fashion shoot location in Los Angeles that met all creative and logistical objectives, accommodating runway presentation, back-of-house photo and video capture, and full collection preparation areas. Media capture included 5 video cameras and 3 stills cameras, ensuring versatile high-resolution content for Zimmermann’s global marketing and PR needs.
INTEGRATION
Lighting and dressing the large industrial space to serve multiple objectives required detailed planning and coordination. The production involved over 100 crew members, models, and talent across 3 days, delivering a seamless runway experience that showcased Zimmermann’s Resortwear Ready-to-Wear 2025 collection with maximum visual impact.
